Self-publishing a novel means finishing and editing your manuscript, formatting it, designing a cover, choosing a platform such as Kindle Direct Publishing or a print-on-demand service, then uploading and promoting it. Your budget depends mostly on how much editing and design you pay for. Skill level: beginner. Time: several weeks to a few months, depending on how many editing passes your book needs.
What you’ll need
Gather these before step one. Most are free; two cost real money.
- A finished, revised draft. Not a nearly finished one. Publishing does not fix an incomplete book.
- A word processor that saves to .doc or .docx. Amazon UK lists these among the manuscript formats Kindle Direct Publishing accepts, alongside ePub, RTF and others (you can export from Google docs in .docx format too).
- A KDP account, set up with your identity and tax details so you can be paid (there are other platforms, but this is the simplest to get started with).
- An ISBN decision. Decide whether to buy your own or use a platform-supplied one for print editions.
- A trim size for the paperback, chosen once and kept.
- A cover, designed by you or a professional.
- A budget for editing, proofreading, design and marketing.
- Time, blocked out in the diary like any other appointment.
If you are still planning the story itself, the free First-Novel Finisher’s Kit gives you a one-page plan, a chapter-planning grid, a seven-plots cheat sheet and a series of emails. It needs only pen and paper.
Takeaway: tick all eight before you spend a penny.
Before you start
Three decisions are expensive to undo, so make them deliberately.
- Trim size. Choose a trim size and sticking with it for related books so a series looks consistent on the shelf. Changing later means reformatting every interior and cover.
- Platform exclusivity. Some programmes reward you for selling an ebook in one store only. Read the terms before you enrol, because opting out may mean waiting for a term to end.
- Editing budget. This is the biggest variable, and the one most worth protecting.
A worked UK budget (it’s much the same for the USA – but the best editors cost considerably more)
The Guardian’s step-by-step publishing guide puts a DIY self-publishing budget at about £4,000, with editing at £31.30 an hour and proofreading at £26.90 an hour.
Example: assume your novel needs 20 hours of editing and 8 hours of proofreading.
| Item | Hours | Rate | Cost |
|---|---|---|---|
| Editing | 20 | £31.30/hr | £626.00 |
| Proofreading | 8 | £26.90/hr | £215.20 |
| Subtotal | £841.20 |
Against a £4,000 budget, that leaves roughly £3,160 for cover design and marketing. A longer or rougher manuscript needs more hours, so price your editor’s estimate before committing anywhere else (if you are confident with editing, you can do this yourself at no cost other than time, but professional editors will ensure your story flows, open loops are closed, and character arcs, plots, and sub-plots fit the genre).
Takeaway: fix your trim size and editing figure first; everything else fits around them.
Step-by-step: how to self-publish a novel
Work through these in order. Do not move on until each check passes. For a broader view of the stage after the final full stop, read our guide to publishing your book after writing it.
1. Finish and plan your manuscript
Complete the draft, then map it chapter by chapter so you can see the shape. If the middle sags, revisit the three-act structure and check each act turns where it should. If the draft is not yet finished, start with how to write a book step by step.
Check: you can summarise every chapter in one line and name what changes in it.
2. Edit and revise in passes
Edit in layers: structure first, then character, then scene, then line. Track each lead’s inner change against the outer plot; the Save the Cat beat sheet is a useful lens for this. Then hand the manuscript to your editor, or look at how to get help writing a book as a first-time novelist.
Check: your editor’s notes are addressed, and your protagonist ends in a different place from where they began.
3. Proofread
Proofreading catches typos, inconsistent spellings and stray punctuation after editing is finished. Never proofread a draft you still plan to rewrite.
Check: a fresh reader finds no new errors in a sample chapter.
4. Format your files
Style your interior consistently: chapter headings, scene breaks, margins and front matter. Format the paperback for your chosen trim size and keep a separate ebook file.
Check: headings, page numbers and scene breaks look identical in every chapter of the exported file.
5. Design your cover
Commission a designer or build your own. Study the bestselling covers in your genre and match their conventions. Amazon UK notes that KDP offers a Cover Creator if you have nothing ready.
Check: the thumbnail is readable at phone size and looks at home beside its genre neighbours.
6. Choose your platform
Print on demand, as Mixam explains it, prints only as many copies as are ordered, from one to thousands, so you store no boxes. IngramSpark describes its own service as offering complete ownership and control with professional print and distribution.
Check: you have read the royalty and exclusivity terms of each platform you sign up to.
7. Upload, price and proof a copy
Enter your title, contributors and author name, upload the manuscript and cover, then use the previewer. Set your price, and order a printed proof before release.
Check: the physical proof matches your files, with no cut-off text or misaligned spine.
8. Launch and promote
BookPrintingUK’s advice for self-published authors is to use social media to build a fan base and grow an email list. Start the list before launch day, not after.
Check: you have a sign-up link in the back of your book and a launch email drafted.
Takeaway: one passed check per step, every step.
Troubleshooting
Symptom: the draft stalls at the midpoint. Cause: the plan has run out ahead of the story. Fix: go back to a one-page plan, then work through our notes on overcoming writer’s block.
Symptom: books in a series look mismatched. Cause: trim size changed between titles. Fix: pick one size and reformat the outliers to match.
Symptom: the cover looks homemade. Cause: it ignores genre conventions or uses too many fonts. Fix: simplify to one image and two typefaces, or budget for a designer.
Symptom: no sales after launch. Cause: no audience was built before release. Fix: start an email list, add a sign-up link to the back matter, and keep writing the next book.
Symptom: formatting errors on the printed proof. Cause: manual spacing or mixed styles in the file. Fix: apply paragraph styles throughout, re-export and order a fresh proof.
Takeaway: most failures trace back to a skipped check.
FAQ: Frequently Asked Questions
What is the cheapest way to publish your own book?
Do the formatting and cover yourself, publish the ebook through a free platform, and use print on demand for paperbacks so you pay for no stock. Protect at least some editing budget, because errors cost readers.
What is the 50 page rule?
It is a reader’s rule of thumb: give a book 50 pages, and if it has not gripped you, put it down. For authors, it is a reminder that your opening chapters must earn the rest.
What is the 90/10 rule for authors?
It is commonly used to mean most of your effort goes into writing and revising the book, with a smaller share on publishing tasks. Treat it as a priority guide, not a strict ratio to measure against.
Why do books have 10 9 8 7 6 5 4 3 2 1?
That line of numbers on the copyright page is a printer’s key. The lowest number shown tells you which printing the copy belongs to; printers remove a number with each new print run.
Do I need an agent to self-publish?
No. Agents sell books to traditional publishers. When you self-publish, you deal with the platform directly, keep control of your rights, and handle editing, design and marketing yourself or through hired help.
What is print on demand?
Print on demand means a book is printed only when someone orders it, in whatever quantity is requested, from a single copy upward. You avoid paying for a large print run or storing unsold stock.
How long does self-publishing take?
It depends mostly on editing. Uploading a finished, formatted book is quick; the editing passes, proofreading, cover design and printed proofs are what take weeks or months. Plan each stage with its own deadline.
Conclusion
Finish the draft, edit in passes, proofread, format, design the cover, choose a platform, proof a printed copy, then launch with an email list in place. Each step has a check; respect it and the book holds together. If you want one place to plan, plot, write and prepare to publish, ClearARC is a no-AI writing app made by Quentin Pain, with a single version that includes everything. Pour the coffee. Open the next chapter.


Before you touch the manuscript again, take stock. A finished first draft is a starting line, not a finish line. Most novels need three to ten revision passes before any outside eyes should see them, and the honest writers finish closer to the ten. Pretending otherwise is the fastest way to burn a bridge with an agent you haven’t even queried yet.
Put the file in a drawer. Close the document. Walk away for two to four weeks, minimum. Six is better.
Here is the sequence. Follow it in order. Skipping steps is where first-time authors lose years.
Both routes are legitimate. They are not interchangeable.